Lush Company Structure

Lush Company Structure As an entrepreneurial venture, Lush company is acknowledged as the successful cosmetic retailer which is created by Mark and Mo Constantine in Poole, Dorset, United Kingdom under the name of Cosmetic House Limited in 1994 (Wikipedia, 2012). It was in 1995 that they adopted Lush as companys name due to the competition ran in the fledgling companys first handmade newsletter and catalogue. Nowadays, Lush company has almost over 820 stores in 50 countries all over the world (Lush Website, 2012). Product and service Lush companys products are: bath products, shower products, hair products, face and beauty products, body lotions and other products, perfume. But the innovation and highlights of the products in Lush company are: differentiation, communication, fresh ingredients, environmentally-friendly packing. Producers use the fresh fruits or vegetables to make different shaped products with different color for looking artisanal, which create the differentiation on the market. Besides, each producers name will be located on the products label for connecting the customer on the personal level and promoting the brand. Lush company also encourages the ethical value such as packing with the recycled materials (Marketline, 2008). According to the different types of innovation by Schumpeter (See Appendix1), Lush company belongs to type1 the introduction of a new or improved good or service (Paul Burns,2011). Service: Lush company not only provides the considerate service in the store but also providing the remade order for customer through the website. Consumers can also communicate with Lush through the publication of Lush Times (Lush Website, 2012). Business Model Stewart and Zhao (2000) define the model as a statement of how a firm will make money and sustain its profit stream over time. Therefore, the business model represents how the firm will be running. As Gary Hamel (2001) believes that there are four components of a business model, namely, core strategy (competition strategy), strategic resources( how a firm acquires and uses its internal and external resources), partnership network( suppliers, partners, other relationships), customer interface(how to interact with customers). For Lush Company, I the form below can illustrate its business model. Core strategy Business mission -We Believe (See appendix 2) Product Scope personal care products Basis for differentiation Use fresh ingredients and products are handmade Strategic resources Core competenciesunique style of retail, retain its original focus, we believeà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ Strategic assets- corporation culture, brand reputation, ethical beliefs Partnership network A private owned company with subsidiaries in global Customer interface Target customer- young adult women ages12-30, diverse customer due to divers products Fulfillment and support-natural ingredients and anti-animal testing trade Pricing structure- lower than the luxury brand like The Body Shop, higher than the products in the supermarkets. Target market A firms target market is the small number of group of individuals or business that it pursues or tries to appeal to in a certain time (Bruce R. and R. Duane Ireland, 2012).The primary target market of Lush focuses on the young adult women who ages 18-45, the urban adult women in highly populated cite, and the diverse market due to the diverse products. The second target market is the acquaintances of the primary target market (Kwilkison, 2012). Pricing strategy Price is the only component in the marketing mix that generates revenue, all other elements stand for costs( Kotler and Armstrong,2001). The most used methods to set the price of products for the entrepreneur are cost-based pricing and value-based pricing(Bruce R. and R. Duane Ireland, 2012). As Lush company uses the natural ingredients for handmade products, therefore, they price their products based on the costs rather than on what the market thinks it should receive. Compared with the local competitors and supermarkets, Lush products price a litter higher but less than the famous cosmetic company like Body Shop(Lush marketing project, 2012). Lush offers customers good value, most of their products varies from designing style and weight, which is also the value of products, therefore, Lush prices different item based on the ingredients and weight with high quality. Brand Management Branding contributes to the development of a company, a strong brand could become the powerful assets of a firm. As Bruce R. and R. Duane Ireland (2012) pointed that One of the keys to effective branding is to create a strong personality for a firm, designed to appeal to the chosen target market. Lush standardize its brand and stick to its value when globalize its market. Partners must use brand name Lush rather than translated local language like Chinese in Twian, Japanese in Japan((Schmitt, Pan and Tavassoli 1994; Tavassoli1999; Zhang and Schmitt, 2001). Concentrating on promoting brand value and emphasizing the beliefs of Lush, against animal testing, using fresh ingredients, making handmade products, protecting the planet, supporting communities and promoting happy people making happy soap (Marketline, 2008). Localization of subsidiaries on website, all the subsidiaries of Lush should share the common value with Lush but they can promote products with different methods for adapting to the local market(Ping-Kuan Lin, 2012). Route to market insource vs outsource Insource The insource of Lush can be understood as the internal competencies, mainly, the differentiation of products, the unique retail style. As those competencies could solidify the firms role in the external source and it lies at the heart of the business model (Applegate, 2001; Viscio and Pasternack, 1996). Minimum packagingusing recyclable and reusable materials as packaging, naked packing campaign(See appendix 3). Customizationinteracting with the customers through the publication of Lush Times. Ethical campaign replaces the advertising In August 21, 2008,Lush and Sea Shepherd launched Partnership Campaign to Protect Sharks(Wendy Evans,2009). Advertising by the smell and experience in store. Outsource Lush company encourages partners to invest in its firm and gives them exclusive rights to develop their brand, besides, they also embarked on single store franchising in some countries like France, Italy, Spain(Lush Website, 2012). E-strategy E-strategy is mainly shown form the firms website, the business models on the web that Lush used is the manufacturing model which uses the web to reach buyers directly and compressing the distribution channel. There are mainly three key parts on their web, purchasing part, customer-focus part, company propaganda part. Buyers purchase products through the categories on the web(See appendix4) Customer can reserve the limited products through section of Retro and find news of Lush on Lush Times(See appendix 5) Company information presented on the web intends to attract partners and connect the subsidiaries(See appendix 6) Funding As the firm grows, it requires a large amount of money to operate as the basis of serving the customers. In the beginning, Lush is private owned by Mark and Mo Constantine but with a small number of shares, with the expanding of the firm, Lush gradually relied on the funds of partners in the team, Andrew Gerrie one of the Lush partners said that Lush is funded by a team who started the business together with funds from a wealthy investor (Startups, 2002). Innovation of Lush It is important for the entrepreneur to have a good venture idea for running a business. Therefore innovation penetrates the whole process in the venture. Trott (2008) believes that innovation= theoretical conception + technical (or process) invention + commercial exploitation. For lush company, their business idea comes from the interests of Mark Constantine and Elizabeth Wire in beauty therapy, then they developed many recipes and sold them to other companies until 1976, they contracted with The Body Shop as one of their suppliers (Wikipedia,2012). For an entrepreneur, the innovation is not always a continuous process which will be influenced by the dramatic changes in the market, social, technology as well as the regulatory environments (Paul Burns, 2011). In order to keep innovative, in 2003, Lush company launched a new beauty brand and retail concept, B Never Too Busy To Be Beautiful, there are only four shops of this brand located in UK, (Journal of MarketWatch, 2003). By keepi ng the small numbers of stores with a unique location, Lush could increase the desirability of products to customers and encourage the existing-consumers loyalty (Marketline, 2008). It is believed that in the future, Lush would emerge much more creative brand to satisfy the customers. Stick to the original focus In the intensive competition of the market, entrepreneurial ventures would come across the risk of takeover by the leader of the industrial, some of the firms will agree on takeover in order to make profits, for instance, Bees by Clorox, and The Body Shop by LOreal (Marketline, 2008). But, Lush still insist its independence and avoids any demands for takeover. Whats surprised me is that, as the best suppliers for The Body Shop, Mark and Mo Constantine didnt give into the compromise of Anita Roddick, founder of The Body Shop. If you were going to sell the leading ethical company in the world, there couldnt be a much worse choice than LOreal, (Mark Constantine quoted in Financial Times,2007). This comments showed that in order to retain their original focus, they will never accept takeover, and only the independent operation can facilitate the advancement of their brand. Recognizing and coping with risks It is believed that entrepreneurs are more intended to make decisions through the different using of information or employing heuristics and rules, depending on their instincts and intuition (e.g., Schwenk, 1986; Cooper et al., 1995; Forlani and Mullins, 2000). Therefore, it is important to recognize the risks of starting up the business. For Lush company, the previous years, the manager in the store have to forecasts the products demands for deciding the amounts of products, the lack of accurate predicting generated the risks of lost sales and lower customer services(Prophix, 2012). However, they uses the retro part of website to make sure the producing quantities of products based on the customers reservation, which greatly save the costs of sales to a great extent. Furthermore, since The Body Shop has been taken over, Lush has to consider its risks of being taken over by leader of cosmetic industry, while Mark Constantine considered forming a staff ownership scheme for its company, which can prevent the business takeover Lush to some extent (Marketline, 2008). Although it is agreed to make the staff become the stakeholders in the company, Mark Constantine does not approve to turn Lush into a public company due to his untrusting of shareholders decision-making capability. If a business goes public it has to consider its shareholders above all else. I realize the people you can trust most are your own staff, (The Guardian, 2007). It is a controversial issue that the staff may lack the ability to make a good business decisions. Learn from Mark Constantine- the successful entrepreneur As an entrepreneur, the personality plays an important role in growing the business, the second resource indicates five personality factors of an entrepreneur, namely extraversion, openness to experience, agreeableness, conscientiousness and emotional stability (Barrick etal., 1991). Constantine shows those traits through his success of Lush. Hiring strategy employ those who are passionate, enthusiastic, ethical. Never being frightened Mark Constantine once stated that I went through a period when I was a bit frightened of the business. People who have very corporate businesses are rather frightened of them. If youre frightened youre constantly putting in layers and fiddling about because you dont know what youre doing, (Kate Walters, 2010). Creativity Lush holds 38 patents and Mark is proud of his focus, the continual supervising of products makes the company less vulnerable to innovative competitors (Kate Walters, 2010). Specific makes the entrepreneurial venture success Sheth et al (2000)state: The fundamental precepts of marketing remain unchanged, but more attention must be given to specific areas, such as customization and one-to-one approaches, which indicates the entrepreneur should follow the structure of the business and concentrate on the specific issues. Indeed, Lushs intense focus on customization, innovation of products and dynamic methods of promoting bring benefits of growing its business and facilitate the victory of the market.

Using Music to Teach Ethos :: Personal Narrative Teaching Essays

Using Music to Teach Ethos Introduction After teaching high school English reading and writing for four years, life led me to apply for a position teaching English at a state university. I was hired as an adjunct faculty member, but in my eyes, I was basically a utility man in the Major Leagues. The brief hour-long meeting with the adjunct coordinator was my first exposure to rhetoric and anything related to it. I knew what a rhetorical question was—don’t we all?—and I had heard people make comments such as â€Å"He might think he knows what he’s doing, but in all reality, his talk is all rhetoric.† Still, did I know how to teach this stuff to other people? On the college level? I sat down with the information the coordinator had given me and I found many helpful hints, ideas, and terms. I love terms. If I am given a list of terms, I can often use the definitions to find the common links and make the material teachable. I did an online search and found a Web site that broke down the various elements of rhetoric and included a list of terms. I was in heaven, rhetorically speaking. This first exposure to rhetoric was, I must admit, dull and dreary, much like Latin seemed to be where I used to teach. Dead languages, dead concepts—were the Ancient cultures good for anything other than art, stories, language, and great food? I decided that this seemingly dry material would have to be souped up a bit to attract college freshmen whose attention spans run between 10 and 15 minutes. Then, as Red Skelton might say, I had an apostrophe. I realized that the compositions my students write are comprised of sections, each an entity unto itself which contributes something to the overall essay. I remembered my senior year at UGA, taking â€Å"History and Analysis of Rock and Roll Music,† and the lessons we learned about the different sections of a song and how those sections are merged to create one complete unit. After reading a bit more about rhetorical appeals—ethical, logical, and emotional—I realized that the songs we listen to every day can be linked to this previously unknown, dry material.

Environmental Scan Paper Essay

The business environment of an organization reveals much about its competitiveness and the possible influences on the success of its strategies. The focus of this paper will be an environmental scan of the internal and external environments of two real-world firms, their competitive advantages and company strategies for creating value and sustaining competitiveness, measurement guidelines for verifying strategic effectiveness and their evaluation. Internal and External Environments Environmental scanning of the internal organizational environment focuses on company culture, employee-employee, manager-employee, and manager-manager, manager-shareholder interactions, in addition to organizational structure, natural resources’ access and brand awareness, among others (Schneider, 1995, p.70). Environmental scanning of the external organizational environment focuses on the analysis of the industry/immediate environment, national, and macro-environments. Analysis of the industry environment appraises the competitive Environmental Scan Paper

Revenge his foul and most unnatural murder Essays

Revenge his foul and most unnatural murder Essays Revenge his foul and most unnatural murder Paper Revenge his foul and most unnatural murder Paper Hamlet then turns his fury back on by talking to himself and showing that if he were not a coward, Claudius would be dead, ere this/ I should ha fatted all the region kites/ With this slaves offal refering to kites as vultures picking off dead bodies (of claudius? ) and he then explains: Why, what an ass i am! This is most brave/ That i, the son of a dear father murdered, Prompted to my revenge by heaven and hell/ must like a whore unpack my heart with words/And fall a-cursing like a very drab. Hamlet here explains that he lines of the speech performed by the Player were just actions performed without soul, like a whore and that Pyrrhus was destined to kill Priam, and he chose to fill his destiny by matching his fury and causing bloodshed. Shakespeare explains through Hamlet that intensifications are what fantasy craves when it becomes a substitute for the life of the heart. During the play, we find that Hamlet has been given a different voice when his brain thinks about a situation, because his speech becomes clearer and more direct, where when his heart speaks, we find that he spews out his feelings of sadness. An example of his more direct speech comes in when he plans a play to be acted out to Claudius: I have heard/ That guilty creatures sitting at a play Ill have these players/ Play something like the murder of my father/ Before mine uncle / I know my course. In doing this, he hopes to expose Claudius by force. Schlegel argued that Hamlet passes from religious confidence to sceptical doubts, where Hamlet is keep to avenge his Father, Prompted to my revenge by heaven and hell, where in his soliloquy in act 2 shows that he is not so sure: The spirit that i have seen/ May be a devil, and the devil hath power/ Tassume a pleasing shape, yea, and perhaps/ Out of my weakness and my melancholy/ As he is very potent with such spirits/ Abuses me to damn me. Sir Thomas Browne suggested from this that apparitions and ghosts of departed persons are not souls, but walks of devils which prompt us into devilism and stray us from the path of God, where Hamlet is demanded by the Ghost to Revenge his foul and most unnatural murder and revenge is forbidden to Christians (Where Hamlet is a Christian prince). Hamlets job was to make sure that Claudius was guilty, so that his reason for revenge could remain neutral. The debate in which he found himself stuck in was that Death is the punishment/relief of God, and if he was to murder Claudius, he would be putting himself in Gods place, i. e blaspheming. Hamlet questioned if assassination was the only way of punishing in practice? Shakespeare gives Hamlet an alternative plan, based on his religious view that murderers proclaimed their malefactions, and proclaim meaning to state publicly, which would ultimately dethrone Claudius and save Hamlet from damnation. However, this plan would fail the final request from the Ghost and would oppose his fury. Shakespeare didnt let Hamlet follow his own mind because the play would fail as a tragedy. In conclusion, Hamlets soliloquys are significant because he, being the main character, has time to explore and share his deepest emotions, ultimately showing how the play is a tragedy, and ideas such as religion within Hamlets mind when making decisions such as whether to murder Claudius or not, and lastly his soliloquys show how he consults his heart and his mind, showing his self-discipline and power which in the end makes Hamlet a hero. Bibliography: * Hamlet William Shakespeare Heinemann Advanced Shakespeare, 1996 * Shakespearian Tragedy John Drakakis Longman Critical readers, 1992 * The Tragedy of Hamlet, Prince of Denmark William Shakespeare Penguin Books, 2002 * York notes on Hamlet Longman Critical Guides, 1980 * Schlegel www. wikipedia. com, Shakespeare and Tragedy * Sir Thomas Browne www. wikipedia. com, Ghosts and apparitions in literature.

Biography of Physicist Albert Einstein

Biography of Physicist Albert Einstein Albert Einstein was a theoretical physicist and one of the geniuses of 20th Century physics. His work has helped along our understanding of the universe. He was born and lived much of his life in Germany, before emigrating to the United States in 1933. Growing a Genius When he was five years old, Einsteins father showed him a pocket compass. Young Einstein realized that something in empty space affected the needle. He said the experience was one of the most revelatory of his life.  About a year later, Alberts education began.   Although he was clever and built models and mechanical devices for fun, he was also considered a slow learner. Its possible he was dyslexic, or he may have simply been shy. He was good at mathematics, especially calculus. In 1894, the Einsteins moved to Italy, but Albert stayed in Munich. The following year, he failed an exam which determined whether he could study for a diploma in electrical engineering in Zurich. In 1896, he renounced his German citizenship, not becoming a citizen of any other country until 1901. Also in 1896 he entered the Swiss Federal Polytechnic School in Zurich and trained as a teacher in physics and mathematics. He received his degree in 1900. Einstein worked from 1902 to 1909 as a technical expert at the patent office. During that time, he and  Mileva Maric, a mathematician, had a daughter Lieserl, born in January  1902. (What eventually happened to Lieserl is not know. Its possible she died in infancy or was put up for adoption.) The couple wasnt married until 1903. On May 14, 1904, the couples first son, Hans Albert Einstein was born. During this part of his life, Einstein began writing about theoretical physics. He also earned a doctorate from the University of Zurich in 1905 for a thesis called  On a new determination of molecular dimensions. Developing a Theory of Relativity The first of Albert Einsteins three 1905 papers looked at a phenomenon discovered by Max Planck. Plancks discovery indicating that electromagnetic energy seemed to be emitted from radiating objects in discrete quantities. This energy was directly proportional to the frequency of the radiation. Einsteins paper used Plancks quantum hypothesis for a description of the electromagnetic radiation of light. Einsteins second 1905 paper laid the groundwork for what would eventually become the special theory of relativity. Using a reinterpretation of the classical principle of relativity, which said that the laws of physics had to have the same form in any frame of reference, Einstein proposed that the speed of light remained constant in all frames of reference, as required by Maxwells theory. Later that year, as an extension of his theory of relativity, Einstein showed how mass and energy were equivalent.    Einstein held several jobs from 1905 to 1911, while still developing his theories. In 1912, he began a new phase of research, with the help of mathematician Marcel Grossmann. He called his new work the general relativity theory, which he was able to publish in 1915. It deals with the specifics of space-time theory as well as something called the cosmological constant. In 1914 Einstein became a German citizen and was appointed Director of the Kaiser Wilhelm Physical Institute and Professor at the University of Berlin. The Einsteins divorced on February 14, 1919. Albert then married his cousin Elsa Loewenthal. He received the Nobel Prize in 1921 for his 1905 work on the photoelectric effect.   Fleeing World War II Einstein renounced his citizenship for political reasons and emigrated to the United States in 1935. He became Professor of Theoretical Physics at Princeton University, and a United States citizen in 1940, while retaining his Swiss citizenship. Albert Einstein retired in 1945. In 1952, the Israeli government offered him the post of second president, which he refused. On March 30, 1953, he released a revised unified field theory. Einstein died on April 18, 1955. He was cremated and his ashes were scattered at an undisclosed place. Edited by Carolyn Collins Petersen.

SWO Service Case Study Example | Topics and Well Written Essays - 3000 words

SWO Service - Case Study Example However, in recent years it is facing various problems related to maintaining sustainability of its business. It has acquired a substantial sales order for the upcoming six months but it needs to decide upon whether to expand its business further or not. This study discusses about the detailed company and industry analysis to have conclusive evidence to decide upon the sustainability of the business in future. First of all the key issues related to the company performance have been identified. Then the industry analysis has been performed which discusses about the internal and external business factors which have an impact on the company. Then the consumer analysis has been done which includes segmentation strategies and the product mix associated with each segments. Then the trade analysis, competitive analysis and external analysis of the company has also been done. An alternative analysis has been performed which discusses about the targeting of the particular segment consisting o f the mid-sized distributors and the relevant positioning and promotional strategies to be employed by the company. Lastly, a recommendation has been provided regarding the best strategy needed to be applied by the company to regain its competitive advantage in the market and have a sustainable growth and development in future. Table of Contents Problems and Analysis 5 Issues 5 Constraints 5 Objectives 5 Industry Analysis 5 Internal Factors 6 External Factors 6 Key Success Factors 7 Consumer Analysis 7 Trade Analysis 8 Competitive Analysis 9 External Analysis 9 Political Factors 10 Economical Factors 10 Technological Factors 10 Corporate Capabilities 11 Alternative Analysis 11 Recommendation 12 Works Cited 13 Problems and Analysis Issues SWO Service is experiencing different kinds of issues which are having a significant impact on the performance and growth of the company. The company has failed to generate revenues at a steady rate since its inception. The penetration pricing strat egy followed by the company initially helped it to increase its market share but now it is facing problems to successfully position its products and is losing sales on various grounds. Constraints The constraint that can be identified as regards to SWO Service is the financial constraint. It does not have adequate fund sources available to them to expand its business on a large scale. Objectives The personal objectives include more profit required by the owners of the company. It is in accordance with the company objective which is to decide upon expansion of its business to increase the profitability of the company. Industry Analysis In order to facilitate the formulation of a successful strategy and help in its decision making process regarding the sustainability of the business processes followed by SWO Service it requires to have a comprehensive analysis of the industry in which it is operating its business activities. Industry analysis actually involves identification of the ec onomic factors that helps a company to boost its performance and profitability in the operating industry (Palepu, and Healy 2-16). Industry analysis of SWO Service includes identification and analysis of its internal and external business environment which is explained below: Internal Factors Strengths George, one of the owners of SWO Service is one of its strength. George is experienced in the field of software industry and has the acumen of all different technical aspects of the software industry. Moreover SWO Service develops quality software which is acknowledged by the customers. Weaknesses The organizational structure of SWO Service is one of its major weaknesses. The various business activit

History Essay Example | Topics and Well Written Essays - 250 words - 5

History - Essay Example At the core of the issue was their original demand for representation but not independence. The American leaders knew that the nation is destined for greater things than just being a colony. The economic atmosphere was likewise that of a new beginning; for the country was on the verge of becoming a great economic power herself due to its vast natural resources. The former British colonizers were exploiting American resources for export to its own colonies. The primary domestic concern of the newly-independent Americans was to preserve the nation so it will not fragment into small independent states. There were some frictions with the slave-holding Southern states such as the 3/5 clause which gave these Southerners a big political clout for every slave owned (Amar 17). Hyper-inflation was a big issue (Trask 1). Throughout much of Europe, the people there were overthrowing their own monarchies and tried to give back power to the people. The French Revolution, for example, tried to do t his by toppling their own king because their political structure was based on feudalism. The American framers of the constitution tried to imagine every political possibility that could happen in the distant future by integrating flexibility such as that by way of amendments. It also ensured checks and balances by making the three branches of government co-equal.